5. MORE THAN A TRAINER
I’m a Moroccan-Finnish coach based in Dubai. I grew up in Morocco, started sport at five and spent thirteen years playing competitive football—ten years with Wydad and three years with Raja.
My background combines more than ten years of professional coaching, Active IQ personal-training certification and FIFA football-coaching education focused on players aged three to sixteen.
My relationship with a client does not end when the gym session finishes.
An ACL rupture at sixteen, two surgeries and years of rehabilitation changed how I understood performance. Serving as a sergeant and training soldiers in the Finnish Army later strengthened my approach to leadership, discipline and responsibility.
Today I connect training, nutrition, recovery and accountability around real life. My goal is not to make clients dependent on a coach, but to give them the habits, knowledge and confidence to manage their progress for life.
ROOTSMoroccan-Finnish.
Raised in Morocco in a sporting family. My father was a professional swimmer, and sport became part of my life from age five.
PLAYING CAREERThirteen years of football.
Ten years playing for Wydad and three years for Raja, including the 2012 Danone Nations Cup in France.
THE TURNING POINTInjury built perspective.
An ACL rupture at sixteen, two surgeries and rehabilitation shaped more than twenty years of gym and performance training.
LEADERSHIPSergeant and military trainer.
Training soldiers in the Finnish Army reinforced discipline, clear communication and responsibility for the people I lead.
FOOTBALL COACHINGDeveloping young players.
FIFA football-coaching education focused on the technical and physical development of players aged three to sixteen.
PROFESSIONAL STANDARDActive IQ certified.
A certified personal trainer with more than ten years of hands-on coaching experience.
WHY I COACHHabits first. Results that last.
I coach the full person—not only the hour in the gym—so every client can build a stronger body, better decisions and independence.
